I was recently lucky to be part of Art in the Dark, New Zealand’s premiere light festival which brightens up Western Park annually in Auckland and involves creative projects from the innovative artists in New Zealand and abroad, all free for the public to view.
Every day we're surrounded with messages of 'Don't', 'Stop' and 'Caution', this installation experimented with digital road signs, set up to interact with drivers traveling past the event, capturing a moving audience and extending the event out on to the streets.
Different messages were broadcast to drivers depending on the speed they were travelling, those travelling under the speed limit were rewarded with ‘You Rock’ and those exceeding the speed limit were advised to ‘Chill Baby Chill’.
After being installed for the first 2 days, it had delivered 39,765 drivers with a ‘You Rock’ message and 11,452 drivers with a ‘Chill Baby Chill’ message.
Thank you to the Ponsonby Business Association for sponsorship this year and to all the staff at Art in the Dark and Celery Productions for making this event happen. Outstanding effort :)
